For a newbie, SEO can be a really difficult topic. Even
persons with experience may have difficulty to recognize the lots of factors
that go into a search engine algorithm (Google panda, penguin and hummingbird).
While there is no certain way to get rank a website, there are some definite
rules that should always be followed to. Under mentioned errors are all likely
to really harm your SEO campaigns, which leads to drop down rankings of website
and even it may make your site for serious penalty.
ONPAGE SEO FACTORS:
Keyword
Stuffing
Keyword research is most essential part of On Page SEO, but
you have to prevent stuffing these keywords into your website content (text,
audio, videos) in an unpleasant fashion. Your content should be made for
visitors rather than trying to hit a keyword and key phrase allowance.
Confusing
URL Structure
Some URLs are having arbitrary number and letter patterns.
Specially, for ecommerce sites, you should look to your URLs for keeping clear,
so it will help the search engines to understand what your website is about. Make a clear and relevant URL very necessary
for SEO, while also assisting your visitors in their queries.
Duplicate
Content
It is another most important thing for a website to look
about duplicate content. If your site having duplicate content, which will
harmful for your site. Google panda may hit your website or send it to Google
sand box. So you have to prevent your site from using duplicate content. Sometimes
duplicate content is identified in written text blocks that appear on every
page, when category and tag pages usually duplicate a post. You can block these
type of pages from being listed by Google or others search engines.
Poor Content
There is a greater focus on high quality content, with
manual reviews and improved methods able to identify low great quality content.
If you are not an excellent writer, use outsourcing for the work to ensure you
don’t undo-options all your good SEO work.
Slow Loading
Time
If your website takes more time for loading, expect to have
to face difficulties in achieving a good ranking. Slower loading causes a poor
user practical knowledge, which leads to a high bounce rate. Loading problems
can be solved by correcting bad coding, purchasing greater hosting, or
utilizing a cache plugin.
Too Many Ads
If you use so many advertise to your website. It must help you to make good profit, but
there is a factor that, it may the cause of drop down your search engine
ranking. If a visitor has to feel difficulty to find your content amidst all
the ads, search engines will consider this as a poor experience and punish you
for this reason.
Not
Optimized for Mobile
Mobile browsing is growing each year, so your website needs
to take this into account. Search engines have made it obvious that mobile is a
great vital factor in SEO, so ensure that your website is designed for mobile
phones. You can use a sensitive design to serve all types of phones, tablets,
and desktop computers.
OFFPAGE SEO FACTORS:
Limited
Anchor Text
Anchor text has always been necessary to SEO, but sometimes
it may make your ranking lower easily from over-optimization. Anchor text
requires to appear natural, so your major keywords must be within the limit. A
natural anchor text profile will contain different niche terms, brand names,
URLs, and generic link text.
Links from
Low-Quality Sites
In the past, quantity could often take priority over great
quality when it came to generate ranking a website. On the other hand, poor quality
links can now be really harmful, which will make down your search engine
ranking. A huge variety of links from bad quality websites can cause many
issues, with a difficult recovery job required to restore your positions.
Links from
Irrelevant Sites
Relevancy can become progressively essential, so prevent too
many websites that are not relevant to your niche. Your link user profile
should mostly contain relevant websites and wider systems like YouTube,
Twitter, and Facebook.
Ignoring
Social Media
When the magnitude social media performs on SEO is
discussed, it is progressively essential to be effective across these
platforms. All social media sites are able to generate high quality back-links,
trust, and authority, so you should spend some regular time to upgrading and
joining followers.
Buying Links
Buying links is looked down on by the Google or search
engines, but within very short time it may change your ranking and help to get
higher rank. The fact that the links which is purchased can be effective makes
the practice complicated, so you really need to use your own attention. In most
cases, though, extended used of such links will eventually be discovered and
punished.
Inconsistency
Inconsistency is a normal error in the SEO world. All may
get some preliminary results, but they often get satisfied and move onto other
tasks. SEO needs a regular schedule, with a lack of effort indicating to the
Google or search engines that your website has lost reputation.
Using
Limited Back link Sources
As with your anchor text, back link resources also need to
be wide in their opportunity. A huge variety of links from the same few
resources can appear dubious, so make sure that you use a variety of resources,
including internet directories, authority weblogs, press release, social media
sites, and video websites.
Not Building
Relationships
SEO is never remains unchanged, it is changing day by day,
so your relationships are essential for continual achievements. If you perform
with a blog owner on a higher quality guest post, ensure that to keep this
relationship effective into the future. Your relationships will regularly bring
up new scope for back-links, content sharing, and social media suggestions.
When there is no specific way to get rank a website for
every keyword, avoiding these errors will put you in the best place for
achievements. SEO is far easier than it is often represented, but the
continuous overflow of information usually befuddles people. Stick to a
confirmed strategy, avoid the common errors, and stay reliable in your efforts.
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